Synonymous with excellence and superior performance

Aston in Indonesia currently manages hotels, resorts, spas, residences, villas, private homes, executive clubs and office towers. The Aston brand name in Indonesia is synonymous with excellence and quality properties. We believe the Aston brand name carries a significant amount of awareness and standing within the market place.

Aston has three categories for the different standards of hotels and residences – each using the Aston brand name. As well as these categories, there are also boutique villa properties, which are mostly located on the resort island of Bali.

• 5 Star properties use the name Grand Aston
• 4 Star properties use the Aston name followed by the locator
• 3 Star properties use the name Aston Inn or Aston Place

Villa properties also use the Aston brand name followed by the locator

Our properties also use a colour scheme, depending upon what the product is. All products use the Aston logo in traditional dark blue followed by the colored locator. For example, pure ‘hotels’ use a burgundy logo, ‘hotel & residences’ use red, “hotel & convention centers’ use gold, resorts use light blue, Aston Inn’s use purple and our boutique villa properties use orange.

HOTELS
Aston has nearly sixty years experience in managing some of the most profitable hotels and hospitality businesses in the world. Management companies like Aston are hired because they know both what works best and what does not work at all. Anyone can throw money at a problem; we throw our ideas and never give up attitude. We concentrate more on the solution without dwelling on the problem. Continued success and growth in this area has meant the Aston has become one of the preferred management companies for owners looking for results.

SERVICED APARTMENT / RESIDENCES
Aston proven itself a leader in the field of setting up and managing serviced apartments in conjunction with the guarantee programs of investors. From the very beginning of helping to develop and analyze the viability of a guarantee program to the planning of the masters and sub associations, Aston has proven tract record of successfully setting up and maximizing profits for some of the best serviced apartments in Indonesia.

VILLAS
The villa market in Indonesia and Bali in particular has seen tremendous growth in recent years, driven by the markets demand for a unique holiday experience. Aston’s vision is that from visit to visit and villa to villa, a visit to an Aston villa will provide many moments of heartfelt service – quietly pleasing each of the five senses and creating an overall sense of pleasure and happiness. In any competitive market such as the villa market, Aston believes that winning strategies are grounded in sustainable competitive advantage. A villa property has competitive advantage whenever it has an edge over rivals in attracting costumers and defending against competitive forces. Delivering superior value – whatever from it takes – nearly always requires performing value chain activities and services differently than rivals and building competencies and resources capabilities that are not readily matched.

SPAS
Aston International has some of the countries best and most progressive spas. From traditional treatments, to cutting edge wellness centers, we can develop and operate spas to suit whatever the market demands. Based on thorough understanding of spa and wellness principles, we constantly keep in contact with leading industry experts and the latest developments in the spa world.

PROPERTY MANAGEMENT
Following requests from many developers for a superior standard of property management, Aston has brought it’s expertise in managing and maintaining quality properties and investments to this field. From office towers and private residences, to shopping malls and entertainment complexes, Aston now manages some of the most sought after office space and real estate in the nation’s capital and several major cities across the archipelago.

PRIVATE HOMES
Many of the social elite in Indonesia feel the need to have their private homes and residences managed in a professional manner. Some are as big as or bigger than small hotels and require all of the management services and know how that a small hotel would require. From landscaping to security, Aston has a team of professionals who can set up and manage exclusive homes and residences to the very highest international standards.

CONSULTING & AUDITING
Aston also consults and audits on projects which are either privately owned or managed by another company. From kitchen design through to marketing and financial auditing, we provide a wide array of services and expertise in all areas of hospitality and asset property management.

PLANNING AND FISCAL RESPONSIBILTY
“a frugal, conservative approach to cash expenditures and cash management…”

Meticulous planning followed by speedy implementation and thorough follow up are hallmarks of Aston’s management style. We strive to have open and honest communications with owners and developers, with transparent accounting and a strong sense of fiscal responsibility.

When planning for the opening of a new hotel or villa, we think and plan the budget as if we were spending our own money – like we are the owner – not as is its only other people’s money’

Thus we attempt to self impose a frugal, conservative approach to cash expenditures and cash management.

Our budgeting is constantly tighter than any other management firm currently operating in Indonesia, while our financial performance is in the top percentile of the economic performance curve.