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| History Of ASTON |
The Aston Hotel Group opened its first hotel in Waikiki in 1948, becoming the pioneer of ‘serviced’ and ‘resort apartment’ hotels in Hawaii. Aston known as ‘Hotel Corporation of the Pacific’ grew quickly, to become the US resort leader in Japanese owned hotels and resorts in Hawaii – developing and marketing the first US million dollar Condotel in Hawaii in 1985.
During the period, Aston was regularly called upon by US and Japanese financial institutions to ‘turn around’ the performance the International branded hotels, such as Inter-Continental, Sheraton and Hilton which were performing below expectations.
Following continuous growth throughout the eighties and nineties, during which time, Aston became recognized as the leading property and hotel Management Company in Hawaii, the company finally went public in 1997 as ‘Resort Quest International; - immediately becoming the largest management company of villas, resort homes, and condominiums in the United States
Following this successes in the US, Charles Brookfield, the President of Aston Hawaii, ha d a vision to shift focus to Indonesia, the worlds fourth most populous country with thousands of pristine islands and enormous potential for such a company as Aston. He sees Indonesia as a land of the future, with a growing domestic economy and a burgeoning middle class.
Arriving in Indonesia, Aston at first concentrated on city center hotels, serviced apartments and property management. Holding true to Aston’s firm belief in change management. Aston was the first company in Indonesia to redefine the serviced apartment concept into a daily hotel and long stay facility. A strategy which redefined the serviced apartment industry and marked Aston as a company that didn’t want to just play the game – they wanted to change the way the game was played.
In the resort sector Aston now successfully manage villas, boutique properties and spas. It is Aston’s vision for villa properties that the villa experience will be woven closely with experiences and sensations for each of the five senses.
From the moment of arrival to the moment of departure, guests are consciously and unconsciously introduced to a resort or villa holiday experience, which has been carefully considered and meticulously planned to give them an overall sense of happiness and well-being throughout their stay.
With steady hard work and as undying belief in Indonesian market, Aston has developed into one of the countries leading hospitality management companies with a growing presence in all sectors of the industry.
With a proven track record of success, a positive attitude and a never ending ambition to become universally recognized as the preferred hospitality management company in Asia Pacific – the future for Aston International – is indeed bright!
Business history shows that high-performing enterprises often initiate and lead, not just react and defend – it can be seen from our record to date, that we are indeed a leader. |
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